DUMS De Utrechtse Muziekschool - DUMS - is the largest music school in the Utrecht area.

A collective of passionate teachers that educate more than 3000 students from amateur to pre-professional.

For DUMS we created a vibrant do-it-yourself house style, simple and clear. A vast set of design elements, templates and guidelines, that enables the collective to create their own media.


SCOPE: Naming - Logo - Brand Identity - Templates - Guidelines  DATE: May to August 2019

DIGON: As a subsidiary of Messe Friedrichshafen DIGONs goal is to further develop trade show related,

digital platforms, as unique focal points for business encounters. For DIGON we designed the logo, visual identity and several touchpoints.


SCOPE: Brand Identity - Design  DATE: March to June 2018

FATBOY: The Dutch brand Fatboy holds a diverse range of iconic products, with the famous beanbag as the

ultimate hero. Together with their inhouse design studio we developed the brand identity guidelines including a communications system for every step in the customer journey.


SCOPE: Communications System – Brand Identity Guidelines  DATE: March to May 2016


DECOVERY® is a range of next-generation paint and coating solutions developed by DSM. A revolution in

sustainable paint that enables people to change their environment without impacting it. All products are contributing to DSMs overarching sustainability goal. For Decovery we developed a visual and verbal identity related to DSMs brand identity.


SCOPE: Brand Identity – Verbal Identity – Design – Guidelines  DATE: January 2015 to December 2018

DAILY FRESH FOOD is a total supplier in high quality products and services for the food services market.

A company full of life, passionate to improve the life of people by bringing fresh products and healthy ‘sous vide cooked’ meals. For Daily Fresh Food we designed a brand identity that visualizes their new ambition. We created a brand story and book, explaining and expressing the companies brand promise ‘better food, better life’.


SCOPE: Corporate Identity – Design – Guidelines  DATE: January 2016 to July 2017

PHILIPS LIGHTING: On an assignment for Interbrand we helped to develop a brand engagement platform and

additional guidelines for Philips Lighting. This strategic and creative platform provides a starting point for anyone who creates a moment of interaction between a consumer and the Philips Lighting propositions.


SCOPE: Guidelines - Training  DATE: December 2014 to September 2015

ASSIGNED BY: Interbrand  IN COOPERATION WITH: Philips Design, Ogilvy

HOLLAND CASINO: For Holland Casino we created the visual elements and identity system, that gives both the company and their creative agencies the tools to build their brand. We developed a full range of internal- and external communications collateral, brand elements, building blocks and templates.


SCOPE: Brand Design – Corporate Identity – Guidelines  DATE: November 2005, to April 2010

VISION CLINICS: For Vision Clinics we created a new logo. An icon that symbolizes the company’s strive for perfection and a look and feel that underpins their leadership position.


SCOPE: Logo Design – Corporate Identity   DATE: January to June 2008


VODAFONE: For Vodafone we developed additional brand identity guidelines and grids for the Dutch market.
For internal communications we created a series of illustrated applications, such as safety guidelines.


SCOPE: Internal Communications – Identity Guidelines   DATE: May 2006 to September 2009

DE TELEGRAAF: For De Telegraaf we refreshed and refined the logo, making it suitable for digital applications, sponsoring, et cetera. We developed a visual identity for all the newspapers commercial activities.
Offering their in-house design studio the tools to perform.


SCOPE: Logo Refinement – Corporate Identity – Guidelines   DATE: June to December 2006