BICLE is a German based, vertical industry portal that connects bicycle and mobility related businesses all over

the world and inspires them to accelerate their performance together. The very heart of Bicle is business intelligence which will take the industry to the next level.


PROJECT: We helped Bicle to build their brand from scratch. By defining the brand strategy, crafting the brand

concept and creating the visual identity. Together we’re building a content strategy that inspires the industry and engages participants to learn and share unique stories and knowledge.


SCOPE: Brand Strategy – Naming – Brand Design – Content Strategy  DATE: January 2016, till present