The Netherlands Police is always evolving and moving with changes in society. The brand identity of the police is also evolving constantly, but is above all: recognizable, understandable, and reliable. The police belong to everyone and is for everyone. Citizens, colleagues, and partners must know that they can count on the police, always. Therefore, the police must communicate in a recognizable and understandable way.

PROJECT: For the police we are working on the further development of an integral brand and corporate identity. Among other things, we are developing basic elements, communication and design guidelines, templates, and tools.

SCOPE: Corporate identity, brand- and corporate identity management, online brand portal, design.
DATE: March 2019 to present.

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