DSM is a global science-based company active in health, nutrition and materials. DSMs mission is to drive economic prosperity, environmental and social progress to create long lasting value for all stakeholders. This mission is supported by their core value; Sustainability. DSM operates in a large variety of markets, delivering innovations that nourish, protect and improve performance.

PROJECT: In 2018, DSM launched a new strategy that sets them apart as a purpose-led company. Initially we created a book to illustrate the new story in an inspiring way. Based on this look & feel we created a fresh design system and a compelling communications platform. At the same moment we developed new designs and components for digital applications across all channels. The project was completed with the development of a comprehensive brand identity guideline.

SCOPE: Corporate Identity – Communications Platform – Design – Guidelines
DATE: March 2018 to January 2019

PROJECT: In 2010 we helped DSM to create and implement their brand identity by developing ‘The One DSM Identity Guidelines’ and creating the necessary brand elements and templates that help to build the brand identity and to bring consistency in all businesses.

SCOPE: Corporate Identity – Design – Guidelines DATE: March 2010 to April 2015

PROJECT: During the years we created all kinds of touchpoints, communication materials and design programs for several business groups such as DSM Engineering Plastics, DSM Resins and the DSM Innovation Centre. Projects range from designs for campaigns, trade shows to digital applications and brand portfolios.

SCOPE: Brand Design – Brand Communications DATE: March 2007 to December 2017

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