DUMS De Utrechtse Muziekschool – DUMS – is the largest music school in the Utrecht area. A collective of passionate teachers that educate more than 3000 students from amateur to pre-professional. For DUMS we created a vibrant do-it-yourself house style, simple and clear. A vast set of design elements, templates and guidelines, that enables the collective to create their own media.

SCOPE: Naming – Logo – Brand Identity – Templates – Guidelines DATE: May to August 2019

DIGON: As a subsidiary of Messe Friedrichshafen DIGONs goal is to further develop trade show related, digital platforms, as unique focal points for business encounters. For DIGON we designed the logo, visual identity and several touchpoints.

SCOPE: Brand Identity – Design DATE: March to June 2018

FATBOY: The Dutch brand Fatboy holds a diverse range of iconic products, with the famous beanbag as the ultimate hero. Together with their inhouse design studio we developed the brand identity guidelines including a communications system for every step in the customer journey.

SCOPE: Communications System – Brand Identity Guidelines DATE: March to May 2016

DECOVERY® is a range of next-generation paint and coating solutions developed by DSM. A revolution in sustainable paint that enables people to change their environment without impacting it. All products are contributing to DSMs overarching sustainability goal. For Decovery we developed a visual and verbal identity related to DSMs brand identity.

SCOPE: Brand Identity – Verbal Identity – Design – Guidelines DATE: January 2015 to December 2018

DAILY FRESH FOOD is a total supplier in high quality products and services for the food services market. A company full of life, passionate to improve the life of people by bringing fresh products and healthy ‘sous vide cooked’ meals. For Daily Fresh Food we designed a brand identity that visualizes their new ambition. We created a brand story and book, explaining and expressing the companies brand promise ‘better food, better life’.

SCOPE: Corporate Identity – Design – Guidelines DATE: January 2016 to July 2017

PHILIPS LIGHTING: On an assignment for Interbrand we helped to develop a brand engagement platform and additional guidelines for Philips Lighting. This strategic and creative platform provides a starting point for anyone who creates a moment of interaction between a consumer and the Philips Lighting propositions.

SCOPE: Guidelines – Training DATE: December 2014 to September 2015
ASSIGNED BY: Interbrand IN COOPERATION WITH: Philips Design, Ogilvy

VISION CLINICS: For Vision Clinics we created a new logo. An icon that symbolizes the company’s strive for perfection and a look and feel that underpins their leadership position.

SCOPE: Logo Design – Corporate Identity DATE: January to June 2008

VODAFONE: For Vodafone we developed additional brand identity guidelines and grids for the Dutch market. 
For internal communications we created a series of illustrated applications, such as safety guidelines.

SCOPE: Internal Communications – Identity Guidelines DATE: May 2006 to September 2009