APG: As the largest pension administrator in the Netherlands, APG provides pensions for 4.8 million participants. From management advice and asset management to pension administration and employer services. APG works for pension funds and employers in various sectors such as education, government and construction.

PROJECT: For APG, we developed a complete online brand portal and expanded the brand identitywith basic elements such as icons and infographics, guidelines for brands and labelsand with grids and templates for printed and digital communication tools.

SCOPE: Brand Identity – Brand Elements – Design – Templates – Guidelines – Tools DATE: from September 2020, till present